Wall Street Journal columnist Eric Felten recently explored the “flavor” challenges faced by the booming traditional vodka market in his September 1, 2007 “How’s Your Drink?” column. He explains that during a recent vodka tasting, an executive of a prominent luxury liquor house attempted to identify the flavor differences in regular vodkas by sampling several brands blind. I wasn’t surprised when Felten recounted that the exec. “couldn’t even identify his own flagship brand.” Why should consumers expect anything from a product defined by the U.S. government as a tasteless, odorless and colorless “nothing?” They shouldn’t, because they will never find the “flavor” they seek.

Fortunately, flavored vodkas are available to fill the void of our traditional sisters. Van Gogh Vodka’s flavors offer bold, superior tastes, easily distinguishable in a blind taste test. Van Gogh even takes this concept a step further and tests its flavors against taste standards. Why? Because, in the crowded vodka market, those that provide the most rich and innovative flavors will step ahead of the rest. Van Gogh Vodka has found success based on this basic principle, delivering true, delicious flavors that provide the tastes their names imply.

Mr. Felten, thank you for reminding your readers that regular vodkas are simply that - regular. We, at Van Gogh Vodka, are proud to provide the vodka market the flavor its fans desire and consumers demand.

Cheers!
Shelley